Brand DNA Snapshot
Live preview · click to download
For Claude / GPT
How to use this
Copy the system prompt above (or switch to JSON), then drop it into your AI tool of choice:
Claude (claude.ai)
Open a Project → Edit project details → paste into Custom instructions. Every new chat in that project will write in your voice automatically. Works on Free and Pro.
ChatGPT
Click Explore GPTs → Create → paste into the Instructions field. Or paste at the start of any new conversation as the first message.
Claude Code, Cursor, Copilot
Append to your project's CLAUDE.md, .cursorrules, or equivalent file so any AI-generated copy in your repo follows your brand voice.
Anthropic / OpenAI API
Pass the prompt as the system parameter on your API call. The JSON version is also handy if you're building a tool that needs to consume the brand programmatically.
Notion, Slack AI, other assistants
Most AI assistants accept a "system" or "context" block — paste at the top of the conversation or in the equivalent persistent-instruction slot.
The Brand DNA Vault module
This snapshot tool grew out of one of the demo's modules. The full module — Brand DNA Vault — explores keeping voice, tone, guardrails, and personas as a queryable, version-controlled system.
See the module →
CXOps